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Combating Generics: Pharmaceutical Brand Defense for 2007
Use this report to better understand and act on the range of options available to branded companies defending products against generic threats.

$6 995.00    Product Details...

Small & Specialty Drug Branding: Tapping Niche Market Potential
This study assists individuals and product teams who seek guidance in the allocation of pre- and post-launch marketing resources for small and specialty brands.

$3 295.00    Product Details...

Marketing Mid-Tier Pharmaceutical Brands
Outlining challenges that mid-level brand face when launching into the European and US markets.

$3 295.00    Product Details...

Post-Launch Brand Marketing in Select Affiliate Markets
Explore marketing budgets for 8 brands throughout their first, second and third years of market availability.

$2 995.00    Product Details...



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