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Commercial Insight: Anticonvulsants
Growing 26.1% across the seven major pharmaceutical markets to reach $8.02 billion in 2003, the anticonvulsant market is one of the largest and most lucrative CNS areas. Growth is driven primarily by uptake of newer drugs for a plethora of indications

$15 200.00    Product Details...

Maximizing Prescribing Opportunities: Capitalizing on Primary...
Key findings indicate that pharmaceutical promotional campaigns have to be aligned with physicians` exact information requirements if engagement and persuasion is to be increased. Consequently, the factors that feed into the decisions prescribers make

$7 600.00    Product Details...

Oncology Brand Commercialization: Resource Allocation
Use this report’s 28 commercial variables to build your own, customized data sets for cancer drug launches.

$2 995.00    Product Details...

European Pharmaceutical Marketing: Launching Successful Brands
Build a business development function that wins key deals. This report features qualitative and quantitative findings from 22 different companies that range from the industry’s top ten to up-and-coming biotechs.

$6 995.00    Product Details...

Medical Device Branding - Building Identity and Equity
The report is an invaluable resource illustrating how not only the medical device manufacturers manage their brand strategy to garner positive competitive advantage.

$4 445.00    Product Details...

Winning Pharmaceutical Brand Management...
The report is comprised of ten stand-alone articles which reflect a range of personal perspectives on the leading issues surrounding pharmaceutical brand management, both now and in the future.

$2 875.00    Product Details...

Generics Defense Strategies: Effective brand protection...
This report outlines key generics players and the strategies they are using to capture a larger market share of the drugs market.

$2 875.00    Product Details...

Pharmaceutical Thought Leaders:Brand Strategies & Product...
Every pharmaceutical company, from industry leaders to start-up biotechnology firms, is involved in building, developing and benefiting from thought leader relationships.

$2 995.00    Product Details...

Defending Brand Revenue: Pharma Lifecycle Management Planning
Developing lifecycle management strategies to maximize branded drugs’ profitability is a key strategy for the pharmaceutical industry.

$6 995.00    Product Details...




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