European Pharmaceutical Marketing: Launching Successful Brands
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$6 995.00
Executive Summary
Build a business development function that wins key deals. This report features qualitative and quantitative findings from 22 different companies that range from the industry’s top ten to up-and-coming biotechs. Use the data and findings in the report to accomplish critical tasks:
Reinforce Business Development Resources Track budgets and headcounts levels for 18 different business development functions. Understand how deal volume influences resource levels, and how "buyers" and "sellers" allocate their dollars.
Build Alliance Management Capabilities Discover resource levels for formal alliance management groups -- and see how popular such groups are in different tiers of the deal-making arena.
Evolve Specialized Sub-Functions Learn how some BD&L groups specialize around opportunity evaluation, deal negotiation and alliance management.
Align BD&L Strategies with Pipeline Needs: Make business development a key player at the table that includes marketing, R&D and portfolio management. Study organizational structures to see how BD&L groups fit into different kinds of pharmaceutical and biotech companies.
Avoid Deal-Making Pitfalls Conquer due diligence, conflict resolution and day-to-day alliance management with field-tested strategies and tactics. Make your firm a partner of choice by crafting deals that consistently deliver for you and your allies.
