Full Title: Reaching Endocrinologists Online: Strategies for Building Brand Equity
Introduction
Endocrinologists play an important role in many of today’s pressing healthcare issues, with diseases such as diabetes and obesity on the rise globally. Pharmaceutical companies can build brand equity by providing the eHealth tools that are most in demand from endocrinologists, as they rely increasingly on the Internet as a means to access information and improve patient care.
Scope
Examination of the online behavior and preferences of endocrinologists in Europe, the US and Japan
Evaluation of various eHealth tools, including eCME, eDetailing, eSampling, clinical trial websites and online disease management tools
Assessment of the major obstacles in the adoption of specific eHealth tools and recommends strategies to overcome them
Strategic recommendations on how to use online services to build brand equity among endocrinologists
Highlights
Pharmaceutical companies can build loyalty among endocrinologists by providing them with endocrinology-specific websites that take into consideration their specific preferences and needs and are tailored to each major geographic market.
Pharmaceutical companies should include links to their eCME programs on their endocrinology-facing websites and on professional association websites which are most frequently accessed by endocrinologists.
Preferences regarding the type of eDetailing sessions vary significantly between primary care physicians and endocrinologists. By providing endocrinologists with eDetailing scripted websites, pharmaceutical companies can improve their traditional detailing strategies towards endocrinologists.
Reasons to Purchase
Identify which types of information endocrinologists value the most if featured on a health website
Understand the current and prospective market for endocrinologist-targeted online initiatives and where the key opportunities for your company lie
Recognize important differences regarding eHealth tool preferences amongst endocrinologists in the major geographic markets (Europe, US and Japan)
