Full Title: Pharmaceutical Sales Force Strategies: Driving ROI through best practice in targeting, management, outsourcing and technologies
Executive Summary
The management report `Pharmaceutical Sales Force Strategies: Driving ROI through best practice in targeting, management, outsourcing and technologies` provides a detailed analysis of current trends in commercial ROI across the pharmaceutical, biotechnology and specialty pharmaceutical industries. Continued sales force growth has resulted in increasingly aggressive promotion to physicians, reducing the average duration of detailing visits and diluting `share of voice` with the physician. Changes in physicians` information needs across a product`s lifecycle has resulted in requirements for more responsive and flexible promotional efforts. New sales force tactics are being considered within Europe, US and Japan, such as the implementation of new CRM approaches, investment into new technologies and partnering with commercial alliance partners. This report’s case studies and primary research with current industry leaders provides unique strategic insight. Examine the best practises that will help you drive ROI in your pharmaceutical sales force and will boost your product up-take, with the help of this report.
