Maximizing eHealth Tools for Caregivers: Cultivating...

Full Title: Maximizing eHealth Tools for Caregivers: Cultivating Long-Term Relationships

Introduction

Caregivers are taking a more proactive role in providing healthcare to themselves and others, using online tools and services to find information, and influencing physician prescribing decisions by requesting particular medication or discussing specific products. By providing online resources for caregivers, pharma companies can increase brand loyalty among caregivers, and potentially, physicians.

Scope

• Explores the current caregiver market, including demographic data from Datamonitor’s eHealth Consumer Insight Survey
• Examines caregivers’ online behavior and their preferences for specific eHealth tools
• Introduces technology adoption trends of caregivers
• Recommends specific features of an ideal website for caregivers

Highlights

Datamonitor’s research reveals that caregivers are twice as likely to ask their doctor about a specific medication after reading about it online than non-caregivers, and are more involved in the decision making process, and therefore are more likely to influence physicians’ prescribing decisions.

A key driver to adopting mobile devices will be the need for caregivers to manage administrative health-related activities such as scheduling doctor’s appointments. Technologies and services, such as Internet-enabled mobile phones, that support such interactions will be most favorable by caregivers.

Due to time constraints, caregivers are likely to spend less time on a single visit to a website than non-caregivers. Capturing their attention with personable and interactive, disease-focused information is important.

Reasons to Purchase

• Understand how to attract caregivers to a website by providing online resources that specifically meets the needs of the audience
• Recognize the importance of pairing specific types of disease information with tips tailored for caregivers to ensure users return to the site
• Examine the impact of the caregiver consumer group on both the healthcare and pharmaceutical industries

Pages: 41

Table of Contents

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