Home Medical Devices Medical Device Branding - Building Identity and Equity
Info: Your browser does not accept cookies. If you want to put products into your cart and purchase them you need to enable cookies.
Medical Devices Medical Device Branding - Building Identity and Equity
Medical Device Branding - Building Identity and Equity
Price:
$4 445.00
Executive Summary
"Medical Device Branding - Building Identity and Equity" provides:
An analysis of the benefits and advantages various branding strategies can offer.
The mechanisms and models that can be employed to create a strong brand for the medical device industry.
Case studies reviewing branding experiences of companies within the medical device and diagnostic sectors.
Strategies for building and leveraging brand value.
The report is an invaluable resource illustrating - as it does with regularity throughout - how not only the major medical device manufacturers but also middle-tier and smaller players manage their brand strategy to garner positive competitive advantage.The analysis of branding and its role in moulding corporate strategy places particular emphasis on the views of specialists in branding within the major companies themselves and assesses the views and expertise expressed by branding consultants.
Strategy review, "Medical Device Branding - Building Identity and Equity", will be of particular value to business development, marketing and top-line corporate personnel as well as to all involved in brand development and management.
