Full Title: Generics Defense Strategies: Effective brand protection through patent, formulation, OTC and DTC strategies
Executive Summary
Pressure on the pharmaceutical industry to deliver productivity, strong generics market growth as well as an unfavorable legislative environment have caused pharmaceutical companies to reassess the most effective strategies to deliver the maximum returns from their drugs portfolio. The management report ’Generics Defense Strategies: Effective brand protection through patent, formulation, OTC and DTC strategies’, outlines key generics players and the strategies they are using to capture a larger market share of the drugs market. In Generics Defense Strategies, Peter Wittner, a generics market expert and former industry executive, analyzes the most effective legal, reformulation and marketing strategies to counteract the generic threat and details the benefits of an integrated brand defense strategy. Use this report to make certain you have selected the most suitable legal and patent strategies, formulation strategies and DTC/OTC strategies for your company in both European US markets. These strategies combined will help you build market share and enable you to extend your brand’s lifecycle.
