Introduction
Work-related online access and use of online tools is gaining ground amongst physicians. While searching for health information online is an established practice among physicians, pharmaceutical companies must ensure the information they provide is accurate and user-friendly for physicians who have limited time. This PowerPoint insight survey pack identifies the growth potential for online tools.
Scope
- Results from a survey of 782 physicians in Europe, the US and Japan regarding their information requirements and online behavior
- Examination of physician attitudes towards the key eHealth markets including continuing medical education, eDetailing, ePrescribing and eSampling
- Analysis of specific physician usage and preferences, such as preferred contact methods, website technology features, common obstacles and deterrences
- Insight into how physicians would like to use online tools to change the relationship with their patients and the tools that can help them to do so
Highlights
Physicians across countries have specific yet similar preferences regarding the sources of the online information and online tools they use as well how physicians are being contactedThere is an increasing interest level by physicians to use email, disease management and compliance tools to monitor their patients’ health.
Online advertisements and product websites are gaining ground in driving consumers to inquire about specific medications.
Reasons to Purchase
- Understand physician information requirements in the major pharmaceutical markets and through which channels to reach physicians
- Identify current and prospective needs in eHealth technologies and channels, such as eDetailing, and identify the key opportunities for your company
- Reach physicians through the different eHealth initiatives by knowing and addressing the online requirements of each country
Other selected research from the 'IT & eHealth' category:
Reaching Endocrinologists Online: Strategies for Building Brand Equity
Endocrinologists play an important role in many of today`s pressing healthcare issues, with diseases such as diabetes and obesity on the rise globally. Pharmaceutical companies can build brand equity by providing the eHealth tools that are most in demand from endocrinologists, as they rely increasingly on the Internet as a means to access information and improve patient care. Learn More
eHealth for the Pharmaceutical Industry: What companies need to know about trends in physicians and consumers’ use of the Internet
An understanding of the present and future market trends surrounding eHealth is vital in order for the pharmaceutical industry to develop effective multi-channel marketing strategies. It is advisable for stakeholders to invest in targeted initiatives that meet the specific information needs and support the decision making processes of the large numbers of physician and consumer groups online. Learn More