Electronic Sampling: Influencing Physician Prescribing Behavior Through More Efficient Sampling Approaches

Introduction

Electronic sampling, used in combination with in-person sampling initiatives, has the potential to increase ROI by cost-effectively expanding sample distribution. Pharmaceutical companies looking to adopt electronic sampling solutions should choose a vendor that is able to demonstrate stability, as well as offer a non-disruptive link between established sample distribution sites and physicians.

Scope

• Analyzes the growing electronic sampling market in the US and Europe, including general strategies for assessing eSampling vendors
• Defines characteristics of electronic sampling vendors that are important to long-term stability in the market
• Explores challenges companies will face when designing an integrated electronic sampling solution
• Looks at current industry leaders operating within the eSampling market, including their best practices and opportunities for improvement

Highlights

The current vendor market is immature and highly in flux. The past few months has seen the dissolution of a handful of eSampling platforms and their providers. At the same time, other vendors are just beginning to develop solutions and move into the market. Companies interested in eSampling should carefully consider the stability of their vendor.

Traditionally, despite having the decisive function in distributing drug samples to patients, prescribers have had little or no control over what samples they received and when. By more accurately matching the supply of samples with demand, the pharmaceutical industry has an opportunity to increase sales and more efficiently distribute resources.

Patients, in particular, will help drive the expansion of the eSampling market in the US as they begin to play a larger role in the prescribing process by requesting specific treatments based on information gained online.

Reasons to Purchase

• Understand the current and prospective electronic sampling opportunities in both the US and European pharmaceutical markets
• Recognize how to effectively target electronic sampling services to best serve the needs of both physicians and consumers
• Understand the limitations and opportunities offered by each eSampling approach and hasten adoption by choosing the best vendor for your company