OTC Pharmaceuticals in Italy

"Datamonitor’s OTC Pharmaceuticals in Italy industry profile is an essential resource for top-level data and analysis covering the otc pharmaceuticals industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The OTC pharmaceuticals market values the total sales of analgesics, cough and cold preparations, indegestion preparations, topical OTC medicines, vitamins and minerals and other OTC healthcare products (anti-smoking aids, eye & ear drops, motion sickness medication, rectal medication and sleeping aids) at retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Table of Contents
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 18
6.6 Rivalry 19
CHAPTER 7 Leading Companies 20
7.1 Boehringer Ingelheim GmbH 20
7.2 Bayer AG 23
7.3 GlaxoSmithKline Plc 26
CHAPTER 8 Distribution 30
CHAPTER 9 Market Forecasts 31
9.1 Market Value Forecast 31
CHAPTER 10 Macroeconomic Indicators 32
CHAPTER 11 Appendix 34
11.1 Methodology 34
11.2 Industry Associations 35
11.3 Related Datamonitor Research 35

LIST OF TABLES
Table 1: Italy OTC Pharmaceuticals Market Value: $ million, 2003-2007 9
Table 2: Italy OTC Pharmaceuticals Market Segmentation I: % Share, by Value, 2007 10
Table 3: Italy OTC Pharmaceuticals Market Segmentation II: % Share, by Value, 2007 11
Table 4: Italy OTC Pharmaceuticals Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Boehringer Ingelheim GmbH 20
Table 6: Key Financials: Boehringer Ingelheim GmbH 22
Table 7: Key Facts: Bayer AG 23
Table 8: Key Financials: Bayer AG 25
Table 9: Key Facts: GlaxoSmithKline Plc 26
Table 10: Key Financials: GlaxoSmithKline Plc 29
Table 11: Italy OTC Pharmaceuticals Distribution: % Share, by Value, 2007 30
Table 12: Italy OTC Pharmaceuticals Market Value Forecast: $ million, 2007-2012 31
Table 13: Italy Size of Population (million) , 2003-2007 32
Table 14: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 32
Table 15: Italy Inflation, 2003-2007 32
Table 16: Italy Exchange Rate, 2003 33

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