Introduction
Work-related Internet use is increasing among physicians in Europe and the US. While searching for health information online is an established practice among physicians, pharmaceutical companies must ensure the information they provide is user-friendly for physicians who have limited time. This PowerPoint trend analysis pack identifies the large growth potential for online tools.
Scope
- Results of 180 interviews with Primary Care Physicians in Europe and the US regarding information requirements and online behavior
- Outline of the Internet behavior of interviewed Primary Care Physicians, with details of their information requirements both online and offline
- Examination of attitudes towards the key eHealth markets including eDetailing, ePrescribing, practice websites and continuing medical education
Highlights
The importance of online health information is growing in importance for physicians. In Europe, physician Internet use is most common outside of working hours. However, in the US, physicians are more inclined to use the Internet during patient visits and are making greater use of the available eHealth tools.A large proportion of physicians are unhappy with the high number of mistakes made during the prescribing process and believe that ePrescribing may be able to help resolve this problem. Physicians in the US are most keen with 73% of the surveyed US physicians willing to use ePrescribing tools in the future.
More than half of the surveyed physicians would also like to use eDetailing tools in the future. The most desired format is interactive websites while the use of handheld devices in eDetailing is not popular. US physicians are the most keen for change with 43% stating that they would like eDetails to replace live details completely.
Reasons to Purchase
- Understand physician information requirements in the major pharmaceutical markets and through which channels to reach physicians
- Understand the current and prospective eHealth markets in Europe and the US and identify the key opportunities for your company
- Reach physicians through the different eHealth initiatives by knowing and addressing the online requirements of each country
Other selected research from the 'Pharmacoeconomics' category:
Patients as Consumers: Understanding the Increasing Consumer Level of Influence in Healthcare
According to Datamonitor’s eHealth Consumer Insight Survey, consumers in the US, Western EU and Japan access search engines more frequently than any other type of online or offline information resource when looking for health information. As a result, consumers’ requests for medication based on information obtained online have become an increasingly influential factor in the prescribing process. Learn More
Addressing Patient Compliance: Targeted marketing driving a shift in focus from acquisition to retention
Intense generic competition and longer development times are reducing the time available to maximize revenues from a pharmaceutical brand. These factors, combined with spiraling promotional costs and decreasing ROI from physician detailing, leave companies seeking alternative means of boosting revenues. Datamonitor believes the result must be a shift in focus from patient acquisition to retention. Learn More