The eHealth Market in France: Understanding Physician and Consumer Needs

Introduction

The eHealth Market in France: Understanding Physician and Consumer Needs begins with an analysis of physician Internet use and penetration, physician online information requirements and mobile technology use, followed by a similar analysis for consumer Internet use. The report evaluates the various eHealth markets based on current trends and physician/consumer attitudes.

Scope

• Presents the key findings from Datamonitor’s 2003 Physician Insight Survey, involving interviews with 64 French physicians
• Physician interviews investigate opinions relating to eHealth topics such as continuing medical education, practice websites and online forums
• Explores the future of key eHealth markets in France and the implications for the pharmaceutical industry

Highlights

Internet penetration among physicians in France grew from 69% to 79% between 2001 and 2002; consumer Internet penetration has also grown substantially to 67%. This increase highlights an expanding online audience to whom pharmaceutical companies can provide health information and services online.

Access to health-related expert opinion online is one of the most utilized services among surveyed physicians in France. Seventy-two per cent of physicians have previously sought expert opinion online. This is far higher than the proportion of physicians that have used online physician forums; however, the demand for this service is very high.

The time that French physicians use the Internet for is limited due to hectic working patterns. For this reason, pharmaceutical companies need to be aware that in order to reach the increasing online population, the information and services that they provide must be user-friendly and easy for the audience to understand.

Reasons to Purchase

• Understand the current and prospective eHealth market in France and identify the key opportunities for your company
• Reach physicians and consumers through the different eHealth initiatives by knowing and addressing the online requirements of each audience
• Bolster your company’s online market presence within France by investing in the most appropriate Internet-based tools and services