The eHealth Market in the US: Understanding Physician and Consumer Needs

Introduction

The eHealth Market in the US analyzes physician and consumer Internet use. It examines the Internet penetration, online information requirements and mobile technology use of both groups. It also looks at trends and physician/consumer attitudes. There appears to be significant potential for further uptake of online services, most notably in the areas of ePrescribing, eDetailing and online CME.

Scope

• Presents the key findings from Datamonitor’s 2003 Physician Insight Survey, involving interviews with 170 US physicians
• The physician interviews investigated physician opinions relating to eHealth topics such as ePrescribing and eDetailing
• Assesses the current status of the markets for physician practice websites and disease management and compliance tools
• Explores the future of the key eHealth markets in the US, such as ePrescribing and online CME, and the implications for the pharmaceutical industry

Highlights

Practice websites are a useful means of facilitating effective communication between patients and physicians. Pharmaceutical companies should investigate the opportunity of partnering with companies that offer these services to physicians.

Physician-targeted websites must embrace new eHealth initiatives in order to meet the growing demands of online physicians. Online discussion forums, eDetails and eSamples will become increasingly common as awareness of these capabilities in the physician community grows.

Reasons to Purchase

• Understand the current and prospective eHealth market in the US and where the key opportunities for your company lie
• Reach physicians and consumers through the different eHealth initiatives by knowing and addressing the online requirements of each audience
• Strengthen your company’s online market presence within the US by investing in the most appropriate Internet-based tools and services