Executive Summary
The Pharmaceutical Market Outlook to 2015: Implementing innovative, long-term strategies for sustainable future growth, examines the key changes in market strategy which will help companies to boost profitability, drive market share and enhance R&D productivity. This report also provides insight into the drivers and resistors of the pharmaceutical market to 2015, with a unique survey of 300 senior industry executives from pharmaceutical, biotech, speciality and generics sectors. Growth in the pharmaceutical industry is currently driven by innovation in biotechnology, the increasing aging population, and emerging geographical markets such as China and India. Pharmaceutical companies are increasingly collaborating with biotech companies to leverage their expertise, products and operations to help overcome the productivity gap and promote future growth. Use this report to benchmark the networking growth model used by your competitors, identify potential alliance partners and plan a long-term growth strategy to secure your leading position in the next ten years.
Other selected research from the 'Pharmacoeconomics' category:
The Pharmaceutical Market Outlook to 2015: Implementing innovative, long-term strategies for sustainable future growth
Pricing and Reimbursement in Japan: Costly healthcare system inefficiencies increase the focus on healthcare cost containment