Introduction
In contrast to European consumers, US consumers are offered a wide range of choice and information on treatments for specific diseases. Pharmaceutical companies therefore need to reach consumers and provide them with effective information through websites to promote their brand and to capture the attention of consumers.
Reasons to Purchase
- Assess and compare the value of pharmaceutical companies’ Web presence among US consumers across a number of criteria
- Compare the website of products in the same class to see what gives the leaders a competitive edge
- Identify which tools are needed to encourage consumers to revisit the site and drive new users to the site
Other selected research from the 'USA' category:
The eHealth Market in the US: Assessing the Online Needs of Physicians and Consumers
The eHealth market in the US is generally more developed than that in Europe. Substantial investment from the government and the pharmaceutical industry has propelled the developments in initiatives such as online continuing medical education. There appears to be significant potential for further uptake of online services, most notably in the areas of eDetailing, eSampling and online CME. Learn More
Pharmaceuticals - North America (NAFTA) Industry Guide
Datamonitor’s Pharmaceuticals - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Pharmaceuticals industry in each of the North American Free Trade Agreement... Learn More
Other selected research from the 'Pharmacoeconomics' category:
Stakeholder Insight: Neuropathic Pain - Comparative Overview of Treatment Preferences Across the Seven Major Markets
Following the success of Pfizer`s blockbuster Neurontin (gabapentin), interest in the neuropathic pain market has grown exponentially. The market will continue to grow unabated over the next ten years primarily due to increased public and physician awareness and new drug launches, including generic gabapentin. Learn More
The Changing Patient-Physician Relationship Part 1: The Patients Perspective
The Internet has permanently altered the patient-physician relationship because it has enabled patients to become increasingly knowledgeable and informed about their healthcare options. Thus, the Internet has decreased the divide between patients and physicians in terms of medical knowledge and has empowered patients to become more involved in the healthcare decision making process. Learn More