Introduction
Healthcare professionals have little time during their work day to search for drug- and disease-related information. Time pressures also limit the amount of time that prescribers are able to spend with sales representatives from pharmaceutical companies. For these reasons many prescribers rely on websites provided by pharmaceutical companies when searching for treatment information.
Reasons to Purchase
- Compare the value of the top 20 pharmaceutical companies’ websites across a number of criteria
- Evaluate the websites of products in the same class to see what gives market leaders a competitive edge
- Identify which site features are more likely to drive new users to a site and which features encourage healthcare professionals to revisit a website
Other selected research from the 'USA' category:
Website Benchmarking Tool: US Consumer Targeted Websites
Datamonitor has analyzed various US consumer-targeted websites, maintained by the key players within the pharmaceutical industry, with respect to the level of influence these sites have over their target audiences, and the quality of content and services used to attract, convert and retain these important decision makers. Learn More
Pharmaceuticals: United States Industry Guide
Pharmaceuticals: United States Industry Guide is an essential resource for top-level data and analysis covering the United States Pharmaceuticals industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Biotechnology, Generics, OTC Pharmaceuticals and Pharmaceuticals. Learn More
Other selected research from the 'IT & eHealth' category:
Datamonitors eHealth Consumer Insight Survey: 2005 Survey Results Overview
As consumer use of the Internet for personal reasons increases, the influence of consumers on physicians and their prescribing decisions is also increasing. This PowerPoint presentation identifies current consumer usage and their preferences for online health information and services as well as emerging technologies that are impacting consumers` relationships with their physicians. Learn More
2008 Trends to Watch: Healthcare Technology
Technology markets are changing fast. This brief identifies and tracks the key forces shaping your business. Learn More
Other selected research from the 'Pharmacoeconomics' category:
European Market Entry Strategies: Impact of Regulations, Pricing, Reimbursement, Parallel Trade and Generics Post-Accession (Executive Summary in Japanese)
Europe remains an attractive market to launch pharmaceutical products in because centralized regulatory ruling allows for immediate access to 15 member states. Although EU expansion to 25 countries does offer even greater market opportunities, the timely implementation of harmonized regulatory and intellectual property laws within these accession countries remains the limiting factor for success. Learn More
Sales Force Effectiveness: Sales efficiency over effectiveness
Explores the key trends impacting how Pharma manages its sales forces, with a review of key strategies that companies can employ to maximize sales force effectiveness. Supported by recommendations and case study analysis Learn More